A road safety action research was taken up with support of TRL (UK) in 2003 at Betila, Bangladesh. By consulting local communities about their road safety problems, preferred solutions, BRAC designed a new and unique ‘community road safety programme (CRSP)’. The impact assessment showed remarkable improvement in local community’s knowledge and behavior of safe walking and crossing of roads. CRSP has since been scaled up beside number of country’s highly road crash prone national highway.
Avoid Travelling On The Roof Of A Vehicle
The road safety animation video named '' lal, holud aar shobuj - LHS '' ( Red, yellow and green- three colors of traffic light) was produced and viewed on television channel on prime time after national news broadcast. LHS depict common problems of road use with best practices through three characters namely Raja, Reema the brother and sister and a baby goat Rinku.
Najmul. A Hussain
Director Road Safety
BRAC Centre, 75 Mohakhali Dhaka-1212
We have projects in
Tanzania, United Republic of
Type of road safety activities
To empower communities in poverty, illiteracy, disease & social injustice to achieve large scale, positive changes through economic and social programmes that enable people to realise their potential.