“Heroes drive in pajamas” Receives an Award

Alliance member Zavod VOZIM received an award at the Slovenian Advertising Festival for their campaign “Heroes drive in pajamas” raising awareness among young people about the dangers of drunk driving.

The results of the cooperation between national and local road safety stakeholders involved in the “Heroes drive in pajamas” campaign are also reflected in a notable improvement in road traffic safety among young people between the age of 15 – 24 in 2017 compared to 2016 in the regions that Zavod VOZIM have been working:

• A 28% reduction in young people being caught driving under the influence of alcohol
• A 27% reduction in road traffic crashes due to alcohol caused by young drivers according to figures published by the Slovenian Ministry of the Interior.

David Razboršek of Zavod VOZIM is one of the 2017 cohort of Alliance Advocates and the “Heroes in Pajamas” was the focus of his action plan from the training. See the award-winning campaign HERE.