Alliance member Luchemos por la Vida (meaning “fight for life”) recently celebrated 28 years since its inception in 1990 in Buenos Aires, Argentina.
The NGO was started by a small group of individuals who were alarmed by the regularity of road deaths and government inactivity to tackle the problem. They started by raising awareness—broadcasting awareness campaigns via TV and radio for the past 26 years—and then moved toward advocacy for improved legislation, educational workshops, a magazine, annual awards, free educational materials, and more.
We congratulate Luchemos por la Vida on this milestone and wish them continued success.
