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Campaign Management Training

The Alliance’s campaign management training guides NGOs through the process of planning, executing and evaluating campaigns. The course is designed to help the NGOs to integrate new skills and knowledge into their ongoing advocacy activities to create more robust and innovative advocacy strategy for road safety advocacy in their countries.

About the Training

Expected Outcome

Enhanced knowledge and skills and actions of African NGOs to plan and execute successful campaigns by familiarizing with a range of tools and techniques that can help to drive change and communicate a robust road safety message.

Course Content

The training will cover the following:

  1. A review of findings from a pre-training mini-study on the problem of vulnerable road users and current level of policy development to address the problem.
  2. Reflections on the magnitude of the problem and Africa situation; An overview of UNEP’s “Share the Road Program” and applicability to NGOs work and campaigning.
  3. Alliance campaign management strategy. Africa building blocks of a successful campaign.
  4. Campaign methods, tools and techniques for vulnerable road user awareness and advocacy in Africa and potential plug in areas for NGOs to collaborate with partners.
  5. Action plan to implement a post-training campaign project in home country.

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